Dover Street

Acne
The shop represents well the Scandinavian cool that Acne is. White walls, some art hanging from the ceiling and trendy sales assistants all create a feel of a clean, confident brand that knows its own style and is not afraid of going along its own path.
Especially the shoes, with their simple yet bold forms and shapes, were impressive.



Dover Street Market
My expectations were too high when entering the big shop which sells lots and lots of expensive brands. Customers and staff alike were trying too hard to look trendy and fashion-forward in their style choices, creating an atmosphere of fakeness. Sure, it is possible to find some unique pieces, but it seems most customers come to DNS to buy the name, not something of their own, individual style. Harsh perhaps, but this is not a shop I would normally go to.